Diana Jenkins is about to cut a big check. The Real Housewives of Beverly Hills rookie has recently come under fire for her interaction with a Black content creator. Now she’s on the hook for allegedly making unfound claims about her energy drinks.
In court documents obtained by Radar Online, Diana just agreed to shell out $500K due to misleading claims about her beverage line. Neurobrands LLLC, which Diana started in 2007, was first sued in 2016. At the time, Neurobrands had 4 types of drinks that were being carried at Target stores nationwide. The drinks included Neuro Sonic, Neuro Daily, Neuro Bliss, and Neuro Sleep.
According to the brand, the drinks did everything from memory support to enhancing your mood and energy. Diana’s other drinks boasted the ability to improve sleep patterns and strengthen creativity. But the Santa Monica City Attorney and Los Angeles County District Attorney’s Office begged to differ. They investigated the brand and determined that “the Neuro drinks in question lacked the necessary scientific evidence to back up many of the health-related claims advertised.”
Adam Radinsky, Santa Monica’s Chief Deputy City Attorney for Consumer Protection made a statement at the time. He said,“Words matter. Especially as more and more people become concerned about what they eat and drink, a product’s health claims need to be fair and accurate.” He added, “If something is claimed to have health benefits, the manufacturer needs to back that up with reliable scientific evidence.”
While the company did not admit to liability, they agreed to pay the $500K in penalties and restitution. In addition, court documents revealed that Neurobrands is bound to a permanent court injunction. The drink company was told to “stop using the ad claims listed above, unless supported by new scientific evidence.” Neurobrands was also instructed to “maintain competent and reliable scientific evidence to support all future health-related claims” and “conduct additional scientific studies of its drinks to support future claims.”
As part of the ruling, Neurobrands was forced to change its marketing and branding. Documents read,”Clarify that they are conventional beverages, not ‘dietary supplements.’ Change the marketing and branding of Neuro Sleep to treat it as a true dietary supplement, not a beverage.” Additionally, the court required that they “assure that the caffeine level in Neuro Sonic conforms with FDA food safety requirements.”
Diana, who was once a Bosnian refugee, married one of Britain’s richest financiers, Roger Jenkins. They split in 2012 and Roger willingly handed over half of his fortune to Diana in the amicable divorce. She is estimated to be worth $300 million.
TELL US – HAVE YOU EVER HAD ONE OF DIANA’S ENERGY DRINKS? DO THEY SOUND LEGIT? WHAT DO YOU THINK OF DIANA ON RHOBH?
[Photo Credit: Bravo]
