A few days ago, Kim Kardashian, Ryan Seacrest, Lady Gaga, Alicia Keys and a slew of other celebrities announced they would be dying digitally starting Dec. 1 all in the name of charity.
To get things going for the stupid/narcissistic charity stunt, some of the celebs even decided to play dead by posing in a coffin. See above. The goal was the celebrities would stop tweeting and facebooking until $1,000,000 was raised in honor of World AIDS Day. The organizers promised “everyone will be back online and tweeting in no time” once they reached their $1 million goal.
Sounds like a great plan right? Because surely with stars like Kim Kardashian, Ryan Seacrest and Lady Gaga, the $1 million would be raised within a day. Well, we thought wrong as the stunt seems to have backfired.
It is now 3 days into the charity event and as of Friday morning, the latest donation tally on the official buylife.org website shows that only $183,268 has been raised, meaning it might be a very long while before we see any new tweets from the likes of Kim K. The charity is still over $800,000 shy of their goal.
A new report by TheWrap tries to examine what went wrong with this charity stunt. A key factor might be the fact that the organizers put a $10 minimum on donations. The economy has yet to fully recover and most people might be more inclined to give with a lower minimum.
Another critical error is the fact that the digitally dead celebrities are not able to promote the cause for which they lay dead for, you know, because they are dead and cannot tweet. A look at Kim Kardashian’s twitter page shows her last tweet, to promote the charity event, was made two days ago.
The biggest shocker of it all is that this charity stunt is failing in spite of Kim K’s 5 million followers on twitter in addition to Lady Gaga’s 7 million followers. Guess these celebrities overestimated their clout. This latest stunt might end up costing Kim K financially as she gets paid to promote a number of products and events via tweeter, and most of her endorsement deals require her to tweet about the products.
TELL US – WHAT ARE YOUR THOUGHTS ON THIS CHARITY FLOP? ARE YOU SURPRISED?
